Google + is a social network from day one reneged on its origin, not wanting to be confused with the increased competition it was a social network. Google + debuted in the U.S. a 28 June 2011 and since then, at least the first month captivated millions (40 million in 30 days is not all bad)
Unfortunately, Eric was responsible Smidth scare users emphasizing that the then recent “service” was that and that should not be confused with the other. But in the era of internet, social networking (and where the internet really is listening and reading,) were precisely the ones who left Google + as “another social network”. Like it or not its creators, for a year Google + (Plus or just more) has sought to become an alternative to Facebook, Twitter and all that “other service” appears.
With 170 million users and implementing more service than any other (online games, access to GMail, News, Music, etc) took advantage of the synergies that intelligently gives you the big Internet giant platform.

Less attractive
Despite the millions of users, many suggest that they spend less time on Facebook, making it less attractive to advertisers. In fact since the launch of the business pages, only 1 million of these have created an account with Google +.
By turning its natural condition, its creators pushed more to the side of defective product as Wave, Buzz and other Google has been killing time to time rather than place it in the way it deserves, because in a market full of options, they have all the big G in one place and is extremely entertaining way welcome.
Add to Google+ really requires more than a “fashion emergency” and be a clone of Facebook.
Should use its great platform to interact more with your visitors and engage creatively in order to maintain attention, captivate, conquer and extend the minutes of stay of those who do click there. Many professionals such as Community Manager, companies that manage accounts on social networks associated with Google + as a great stadium, with extraordinary design and very comfortable where instead of a big league play, there are only training. In this first year of Google + and not to be outdone, you must apply reengineering, stop denying their own origin and not end up in another Google Labs eternal “Beta”.